Dell Technologies -Dell Blue

Ambitious commercial launching new Dell products.

3 shoot days, 6 professional dancers, and 6 sets

Though this was a product campaign, the approach was aimed to feel notably people-focused to reflect Dell’s emphasis on human-centered technology. Our heroes will be vibrant dancers and movers, placed in stylish work spaces with individualized color stories.

Not only will we connect with our heroes, we will feel our heroes connection to each other. Through complementary dance movements and creative ways of traveling camera, these commercials succeed in exactly that.